Those Filthy Scrubbing Bubbles

Shiny Suds from People Against Dirty on Vimeo.

Method's perfectly executed parody of old-time bathroom cleaner ads, released this week, makes other house cleaners look positively filthy. The magic happens at the end of a send-up of Dow's Scrubbing Bubbles commercials (example from 1978 below), when mom pops into the shower only to find those same bubbles still lingering, transformed into creepy chemical voyeurs. The video resides at PeopleAgainstDirty.com, which Method created to support two Household Product Labeling Acts in the House and Senate. The tag line: "When did clean become so dirty?"

Posted by Zachary Rodgers on November 20, 11:57 AM | Permalink | Comments (0)

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Facebook Lets Page Owners Target Content by Region

Facebook has added an important new feature for Page owners with large numbers of geographically distributed fans. The capability allows Page admins to target content by location and language, offering brands, celebrities and major media orgs the promise of more relevant messaging.

Using the function, a large brand like Adidas (above) can publish details about an event in Chile to its acolytes in that country.

Facebook's blog post about the feature has a few additional details:

A dialog box will appear in which you can enter locations and languages. You can begin by entering a country in the "Locations" field. Based on the country you enter, additional options for state/province and city may also appear. Next, you may want to enter a language in the "Languages" field. You can enter multiple locations and languages based on the fans you are interested in reaching with your post.

Posted by Zachary Rodgers on November 20, 10:43 AM | Permalink | Comments (0)

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Facebook Ads Product Has Customer Service Issues

A few stories ClickZ's editors are reading:

Facebook Ads Has Customer Support Problems
aimClear Blog
A rant about one agency's struggle to obtain decent service from Facebook.

The Counterculture Club
FT.com
A compelling profile of Vice, the multiplatform media and advertising company that started as a hipster magazine.

Google Promotes Content Network "Blast"
AdWords Agency Blog
Previously used mainly by political ad buyers, the company is now promoting its network blast ad buying option to commercial marketers.

Adknowledge Buys Ad Network SocialMedia
TechCrunch
Acquires SocialMedia.com -- a specialist in ad campaigns on social media apps -- for an undisclosed sum.

Posted by Zachary Rodgers on November 19, 11:07 AM | Permalink | Comments (2)

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Google Branded Phone a Reality

A few stories of note from around the Web:

The Google Phone Is Very Real. And It's Coming Soon
TechCrunch
Google-branded phone to be sold directly through retailers. Will be produced by a major manufacturer and available in early 2010.

Microsoft, Yahoo Poised to Sign Search Deal
AllThingsD
Once official deal is signed, the only barrier to its implementation will be regulatory approval.

Yahoo Go to be Shut Down
TechCrunch
Once a mainstay of Yahoo's mobile strategy, the Go application may have outlived its usefulness.

Posted by Zachary Rodgers on November 18, 11:57 AM | Permalink | Comments (1)

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EVB's Impressive Stop-Motion Video for Orbit Gum

EVB made the above stop-motion animated video for Wrigley's Orbit gum. The ad features 500 drawings that depict a rolling ball of paper, which morphs into a swarm of mouths that clean up a dirty old house. The ad camn be viewed at the OrbitCleanItUp YouTube channel, where it has picked up 37,000 views.

EVB was one of three digital agencies to win Wrigley's business, the company said last week. The digital account previously belonged to Tribal DDB, Digitas, and Agency.com, AdAge reported.

Posted by Zachary Rodgers on November 18, 11:47 AM | Permalink | Comments (0)

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