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December 30, 2005

More on MSN's Live Coverage of the Apple Drop

We already ran our story, but I just picked up a few extra details on MSN's live Web coverage of Times Square tomorrow night. My questions, their answers:

How many streams did you have last year? Roughly 10,000.

How often will the ads appear? In the main feed, we will run four :30s an hour.

How is the advertising priced... per impression or a sponsorship model? Per impression.

How many advertisers has MSN signed? Two or three

How will the ads be targeted? There’s no geotargeting of these ads.

Posted by Zachary Rodgers at December 30, 2005 10:13 AM

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