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February 7, 2006

Spider/Bot Chase Goes Trans-Continental

It's a global problem, so I guess it's a positive development that the trade orgs are at least teaming up across the pond. The IAB and ABC ELECTRONIC (ABCE), which respresents the UK and Ireland, have joined for the first time to pool their resources on spiders and bots.

The idea is that together, they can help sites, ad servers and measurement companies filter out known non-human sources of traffic. Now how about something similar for click fraud?

Posted by Pamela Parker at February 7, 2006 4:46 PM

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