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« Ads a Go on BBC Int'l Site | Main | More Money into Interactive Marketing »
June 30, 2006
Chrysler Invites People to "Ask Dr. Z"
Not content to let competitor Ford steal all the online limelight, Chrysler will tomorrow launch a Web site, askDrZ.com, aimed at improving the company's image by giving it a human face. On the site, users will be able to pose questions to DaimlerChrysler Chairman Dieter Zetsche.
Ads across all media -- interactive advertising includes AOL, MSN and Yahoo -- will include the AskDrZ.com URL. It's unlikely you'll miss this campaign, as it'll appear on network and cable TV; in mass-market magazines like People; in national and local newspapers; and on radio in the top 50 markets.
The effort launches in conjunction with an employee pricing summer sales program.
Posted by Pamela Parker at June 30, 2006 4:15 PM
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fyi, here's Chrysler's new online ad for the AskDrZ website --
http://adverlicio.us/daimler_chrysler_askdrz_com_the_doctor_is_in_300x250
adverlicious July 5, 2006 4:49 PM
Thanks for that, adverlicious.
Pamela * July 5, 2006 5:10 PM