« Google Dance 2006 Photos | Main | Eric Schmidt, Measureable Advertising & AJAX »

August 9, 2006

PointRoll Gets Burst Seal of Approval

Another sign that streaming video ads are becoming more and more prominent: the Burst Media network is now accepting PointRoll's NetStream video ad format. The format streams video in a stand-alone 300x250 player unit and allows for a customizable player skin and a unit that remains on the page after the video plays. Burst already works with PointRoll competitors Eyeblaster, Klipmart and Viewpoint.

I'm not sure, but Burst's relationship with Tacoda may have facilitated this one since Tacoda, which has a relationship with PointRoll's new parent co. Gannett enables behavioral targeting for Burst. Then again, rich media tech companies obviously want to have their formats accepted on as many sites as possible, and it makes sense for Burst to offer a variety of technologies to advertisers.

Posted by Kate Kaye at August 9, 2006 12:46 PM

Digg this! Add to del.icio.us Stumble It!

Comments

• Send us feedback
|
• FAQ
|
• Technical questions or bug reports?
|
• Newsletter problems?
|
• Site Map
|
• ClickZ RSS feeds

• Incisive Interactive Marketing LLC. 2009 All rights reserved.
|
• Legal Notices, Licensing, Reprints & Permissions
|
• Privacy Policy