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August 17, 2006

Gotta Grab Skyworks

Online gaming rental company Gottaplay Interactive is snapping up advergaming outfit Skyworks Technologies. Gottaplay has signed a letter of intent; official acquisition is contingent upon satisfactory due diligence and such. The goal is for Skyworks to help Gottaplay extend its brand into the realm of casual gaming.

Last June, in-game ad network Massive formed a relationship with Skyworks to sell inventory in casual games through Skyworks.

Posted by Kate Kaye at August 17, 2006 4:42 PM

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