« Biz Ethics Evaluator Committing AdSense ClickFraud? | Main | NYC Marketers: Let's Meet for a Drink on Tuesday »

August 31, 2006

Hoops & Yoyo

Ever heard of Hoops & Yoyo? We hadn't, until ClickZ's crack Associate Editor Erin Brenner called them to our attention.

Apparently, Hallmark has a mini-franchise going with these cute and droll characters (Erin says her kids are nuts about them). From the Hoops & Yoyo homepage there are links to a blog, CGM in the form of user-submitted photos, wallpaper, a store, a newsletter, advice columns, the whole nine yards. E-cards are available in no less than seven languages and there's even a MySpace page a few YouTube videos (one seems to have been posted by Hallmark).

This is a site that's doing everything right -- even if none of the rest of us were aware of the duo. But hey -- that only means they have a viral component, too.

Posted by Rebecca Lieb at August 31, 2006 3:52 PM

Digg this! Add to del.icio.us Stumble It!

-->

Trackback Pings

TrackBack URL for this entry:
http://post.blog.searchenginestrategies.com/cgi-bin/mt/mt-tb.cgi/6366

Comments

Post a comment

Name:

Email Address:

URL:
Remember Me? YesNo

Comments: