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September 19, 2006

CBS Launches Ads on 'Free 411' Service

CBS launched a campaign with ad-supported directory assistance provider 1-800-FREE411. These free listings look-up services, of which there are a few now, allow advertisers to target based on query type just as search marketing platforms do, though I doubt there's much of that going on with CBS' effort, which promotes the fall lineup of shows. The spots play just before a caller is presented with the phone number they requested. You can hear them here. The network calls the campaign part of an "Outernet" strategy.

Posted by Zachary Rodgers at September 19, 2006 11:26 AM

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