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September 25, 2006
Forbes.com Picks Podbridge's Tools
Advertisers looking for an opportunity to sponsor a podcast, but who also want the backing of a big brand can look no farther than Forbes.com. Podbridge will provide its audience measurement tools and ad insertion services for Forbes.com's audio and video podcasts.
Podbridge's tools can tell advertisers how many times a podcast is viewed or listened to, in addition to the number of times it was downloaded, with breakdowns by audience demographics.
Posted by Kevin Newcomb at September 25, 2006 6:09 PM
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