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November 27, 2006
Let's Lose "Affiliate"
The bloggers over at ReveNews have been talking about affiliate marketing's image problem. Craig Danuloff proposes renaming it "referral marketing." I agree with his contentions that the word will resonate better with shoppers, and make more sense to them, and that it just makes more sense.
Posted by Zachary Rodgers at November 27, 2006 9:38 AM
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