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November 30, 2006

New Real Estate Happenings at Edgeio and TurnHere

There's a bit of online real estate goings on the past couple days. The local/travel video producer TurnHere has unveiled 45 Ohio community profile videos for real estate firm Real Living. The videos will be linked from Real Living's home listings in those locales. The real estate connection isn't new for TurnHere. The firm was founded by Brad Inman, who's been a big name in the real estate biz for years.

TurnHere has also done some interesting stuff for InterContinental Hotels and Resorts, creating Web films for each of the lodging firm's locations.

Also on the online real estate front, classifieds aggregator and distribution outfit edgeio has snapped up assets of Adaptive Real Estate Services (ARES), a company that houses about 1.5 million home listings from 70 MLS (multiple listings services) groups. So, now edgeio users will be able to access all those home listings, which are automatically uploaded to the ARES database, according to edgeio's blog.

I spoke with a source who follows the online and traditional real estate ad industry really closely about the acquisition. While he believes its "good for edgeio in that they can now go into some markets," it won't really have an impact nationally since ARES doesn't cover all markets, and many real estate advertisers are reluctant to have their listings distributed anywhere but their own sites and the big National Association of Realtors listings site, Realtor.com.

Posted by Kate Kaye at November 30, 2006 1:24 PM

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