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December 21, 2006

Shock Mag Shuttered, Site Lives On

After a 6-month run, Hachette Filipacchi just announced it's saving a few trees by shutting down "Shock" magazine.

The Web site lives on. “The Web site has shown real energy and connection with this young demographic and the 41 page-views-per-visitor-session is one of the highest for Web sites at Hachette,” said Hachette CEO Jack Kliger in a statement.

Going for a young demographic? Then why bother even testing print?

A relaunched site will launch in the spring.

Posted by Rebecca Lieb at December 21, 2006 4:58 PM

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