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January 16, 2007

Quantcast Launches Keyword Research Tool

Web site ratings service Quantcast has introduced a keyword research feature to help media planners identify new marketing opportunities beginning with a single search term. Called "keyword profiles," the new tool uses panel-based data to link popular keywords to associated search terms and Web sites. Marketers can also see data on a keyword's volume, popularity and demographic characteristics.

The tool has other bells and whistles, including turning up the "most differentiated keywords" visitors to the same sites use when conducting searches, CEO Konrad Feldman told me. In a blog post, he offered the keyword profile for NASCAR as an example. Many keywords I tried turn up warnings about data too scarce to be reliable, so the feature clearly has a long way to go.

Quantcast launched three months ago to offer traffic and demographic data on millions of sites in a free, searchable interface. See ClickZ's earlier coverage here.

Posted by Zachary Rodgers at January 16, 2007 3:46 PM

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Comments

Still in its infancy, Quantcast has work to do. The depth of data and inconsistency of results will not leave users feeling that they can rely on it permanently. So the audience will remain those who can not afford the more widely accepted applications until that changes. So a warning to those who I had previously advised to engage this product in my post, David Smith and The Medium is the Metric for Online Ads (http://arikaufman.com/2007/02/14/david-smith-and-the-medium-is-the-metric-for-online-ads.aspx), this one may not quite be ready for primetime – hence the word beta.

- Ari Kaufman

Ari Kaufman February 14, 2007 11:26 AM

A good way to get keyword suggestions is to use Google Adwords keyword tool. First, you need an Adwords account. Then start a new PPC campaign for your site and use the keyword tool to find not only keywords that people have searched on but also their monthly relative search volumes.

SEO Expert April 26, 2009 6:57 PM

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January 16, 2007

Quantcast Launches Keyword Research Tool

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