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« Press Release or Spam? | Main | Brightcove Scores $60 MM Round »
January 17, 2007
Netflix Watch Now Service
Yesterday Netflix launched a new program that makes a catalog of movies and TV shows available to users for download. The details were explored by Michael Arrington on TechCrunch so I won't duplicate his efforts. While there's no advertising angle, it demonstrates the efforts a company is making to maintain and attract users to its service. If the model is adopted beyond the foreseeable future, sponsorships of certain videos or pre-roll ads might become a possibility. Netflix began advertising in June with a few banner ads.
Posted by Enid Burns at January 17, 2007 5:42 PM
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