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March 7, 2007

A Quarter of Fortune 500s Authenticate E-Mail

The Authentication and Online Trust Alliance (AOTA) just announced a quarter of Fortune 500 companies now authenticate their e-mail and domains, an important step in combating phishing and other nefarious practices.

In the past 20 months, this group's Sender ID adoption has soared from a mere seven percent to over 25 percent..

E-mail authentication has been the subject of an impressive push from government and trade organizations including the FTC. It's also a requirement for members of the Direct Marketing Association and Email Sender and Provider Coalition, (ESPC). These groups estimate more than 85 percent of all e-mail marketers are now compliant. Authentication is also a best practice reccomended by TRUSTe, the Messaging Anti-Abuse Working Group (MAAWG) and Anti-Phishing Working Group (APWG).

AOTA's ">Authentication Summit takes place in Boston this year. I'll be speaking -- but mostly listening -- to a great lineup of industry experts as they discuss the very critical issues of online authentication, identity, and reputation.

Posted by Rebecca Lieb at March 7, 2007 12:27 PM

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