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April 17, 2007
Yahoo and PayPal Give Merchants Incentive to Use Yahoo Search
Today Yahoo said it will be offering online merchants a $100 credit if they buy search ads through its system, as part of an extension of the Yahoo/eBay/PayPal relationship. Yahoo sponsored search ads will feature a shopping cart icon linking to sellers that accept PayPal. Google already promotes its own online payment system in a similar way.
Yahoo also has reinforced its ISP presence, extending its relationship with United Online. Yahoo powers search for start pages of United's NetZero, Juno and Bluelight brand ISP services.
Posted by Kate Kaye at April 17, 2007 8:59 PM
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