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« Women on the Media Career Path | Main | Bluestreak Booth Mystery at ad:tech »
April 26, 2007
The iPod Has Left the Trade Show
Anything but an iPod.
If you're planning your company's next trade show foray, take note.
A small but noticeable trend in the ad:tech expo hall is a visible lack of "win an iPod" signs at vendor booths. Walking the acreage of stands, only one of the once-ubiquitous signs was spotted. iPod prices have plummeted. Moreover, everyone and their bother already has one.
The leave-your-business-card-in-the-bowl lead-gen inducement of choice? The Apple TV is hot, and more than a few PSPs and Wiis are also on offer.
Posted by Rebecca Lieb at April 26, 2007 1:33 PM
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