« Chevrolet and Madonna Sign On for Live Earth Via MSN | Main | Eric Schmidt at Personal Democracy Forum »

May 18, 2007

A Spade Is a Spade, An Ad Is an Ad

I don't know about you, but I feel vaguely insulted every time I click on a Forbes.com link and land on their full-page rich media ad.

It's not that they're serving the ad, mind you, even if the format is intrusive. It's the message in the upper right hand corner providing users with the option to "skip this welcome screen."

Forbes appeals to an educated and sophisticated business audience. The overwhelming majority of Forbes readers are certainly smart enough to recognize an ad when they see one. What Forbes is serving up here is an ad. Nothing remotely "welcoming" about it.

Forbes is not only doing their readers a disservice by running this message, but their advertisers as well.

Posted by Rebecca Lieb at May 18, 2007 12:10 PM

Digg this! Add to del.icio.us Stumble It!

Comments

• Send us feedback
|
• FAQ
|
• Technical questions or bug reports?
|
• Newsletter problems?
|
• Site Map
|
• ClickZ RSS feeds

• Incisive Interactive Marketing LLC. 2009 All rights reserved.
|
• Legal Notices, Licensing, Reprints & Permissions
|
• Privacy Policy