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« A Big Welcome to Kevin Ryan, New SES Conference Chair | Main | Online YP Continues Merger with Classifieds »

June 7, 2007

Mobile Advertising Guidelines Updated

In prep for the Mobile Marketing Forum, held by the Mobile Marketing Association (MMA), here in New York this week, the MMA released version 4.0 of its Mobile Advertising Guidelines. The updated portion focuses mainly on downloadable content and mobile Web aspects. More specifically, the guidelines cover advertising-oriented games, and information on multi-media messaging services (MMS). Find the specifics on the updated mobile advertising guidelines here.

Posted by Enid Burns at June 7, 2007 4:49 PM

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