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June 11, 2007

Visible World to Partner with SpotXchange

Local video ad platform company Visible World is signing deals left and right. The firm, which allows advertisers to create and run ads targeted to niche demographics and geographical locations, will work with SpotXchange to customize Web video ads for specific markets, according to SpotXchange.

For instance, said SpotXchange CEO Mike Shehan, if there's a call for a video ad from a more rural region of the Northwest, the Visible World system might target a spot for a Toyota SUV, whereas if the call comes from a city in the Southeast, it may serve an ad for a sedan.

SpotXchange provides a marketplace for advertisers and agencies to upload video and banner ads and target geographically, demographically, and contextually to video content.

As covered in ClickZ News today, Visible World just announced a partnership with ImageSpan, enabling advertisers to integrate ImageSpan's automated content and copyright management and licensing platform with Visible World's platform.

Posted by Kate Kaye at June 11, 2007 1:01 PM

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