June 15, 2007

Come to Grips with Web Analytics (& Do Good in the Process!)

Here's a recommedation for all you multitaskers out there: get a grip on Web analytics and help save the world in the process.

No, it's as far-fetched as you might think.

Avinash Kaushik is one of the acknowledged gurus in the Web analytics space (who recently became a consultant for Google). His book, Web Analytics: An Hour A Day, just published. Aside from the many strong business arguments to invest in a copy, 100% of the proceeds from sales will be donated to two charities: The Smile Train and Doctors Without Borders.

Avinash, a first-time author, shrugs off his generosity. "My wife and I have enought money to live on without my writing this book," he told me.

Do something good for your business and your world -- pick up a copy.

Posted by Rebecca Lieb at June 15, 2007 10:42 AM