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June 19, 2007

Shop.com Giving Away Final Harry Potter Tome

Shop.com just announced it's giving away free copies of the seventh and final book in the blockbuster Harry Potter series.

Spend $100 on the site in July and a copy of “Harry Potter and the Deathly Hallows” is yours. Keep it, have the company send it to anyone you chose, or donate it to the Make-A-Wish Foundation.

The most loyal Muggles will, of course, require a copy in hand when the title ships on June 21.

Still, Shop.com should get uptake on this promotion.

But what's their retention strategy?

Posted by Rebecca Lieb at June 19, 2007 1:17 PM

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