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June 21, 2007

Digital Marketing Remainders for June 21

The YouTube overfloweth. The great YouTube expansion under Google begins. At an international press event this week, YouTube announced site launches in Brazil, France, Ireland, Italy, Japan, Netherlands, Poland, Spain and the UK. And yesterday Apple and Google said the video site would be available on Apple TV and the iPhone. Too early to say how or if marketers will be able to interact with consumers on the Apple devices, but it's a noteworthy media platform crossover.

Speaking of which, The Register reported recently that Joost is courting hardware vendors. Pre-loading its platform onto TV's would vault it into competition with cable, Apple TV and Slingbox, among others – somewhat daunting company.

Online retailers should chat it up. Coremetrics and CompUSA report use of the InstantService live chat tech on compusa.com resulted in a 10x higher conversion rate and higher incidents of return shopping. (release)

EBay auction: bid on my non-personally identifiable info. You laugh, but what if a site launched to aggregate auctions like this? (via adrants)

Gannett invests in mobile firm. Publisher, already a key distribution partner for 4INFO, invests a $10 million Series D round. (release)

Posted by Zachary Rodgers at June 21, 2007 10:22 AM

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