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August 2, 2007

Club Penguin and Thong Advertising

How's this for targeted? MickeyNews.com, a site for Disney-related news, accepts in-line advertising, and the below ad for a Penguin Thong appears on the press release page describing Disney's purchase of Club Penguin, a virtual world for young kids. The ad copy, in case you can't make it out, is "Men's Sexy Stylish Thong Novelty -- Vinyl Penguin Pouch." The price has been cut from $39.99 to $29.79, which is really great news. I just wish it came in Puffin.

As a licensing move for Disney's new kids property, it's just brilliant. I'm sure all the kids'll be begging their parents for one.

Update: Looks like the press release has been taken down. And just to be clear, though it's patently obvious, MickeyNews.com is not a Disney-affiliated site.

Posted by Zachary Rodgers at August 2, 2007 12:03 PM

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