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September 7, 2007

Mobile Coupons Spawn New Trees

So September is National Coupon Month. Who knew?

Mobile coupon provider Cellfire, for one. To mark the occasion, the company has partnered with non-profit American Forests and pledged to plant a tree for every 5,000 mobile discount offers sent to subscribers.

American Forests' Greg Meyer: “Mobile coupons are a step in the right direction to decrease the millions of trees destroyed annually for the creation of paper coupons and direct mail offers.”

Can't argue with that. Digital marketing continues to get greener and greener.

Posted by Rebecca Lieb at September 7, 2007 9:36 AM

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