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September 18, 2007

E-Mailing Moms - When's the Best Time?

Just got through moderating a panel on New Media Platforms at the HBA Expo. BSM Media's Maria Bailey shared some interesting insights about marketing to moms on the Web, much of it based on research she's publishing in a forthcoming book.

According to Maria, fully 30 percent of moms are online between the hours of 8-10 p.m. If your e-mail targets moms, forget blasting at 4 a.m., she implored the crowd. Send between 6-8 (after the kids are tucked into bed) so your message will be at the top of the inbox.

And speaking of e-mail, hope many of you can make it to our own e-mail marketing event in New York on October 2.

Posted by Rebecca Lieb at September 18, 2007 12:56 PM

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