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September 26, 2007

Next Dove Viral to Bow Oct. 1

Dove's Campaign for Real Beauty has met with blockbuster success. By now, it seems, everyone on the Web has seen (and re-seen) the spot that surely qualifies as the campaign of the year, Evolution.

Next Monday, the latest video in the series bows -- we just got a sneak peek. Unilever's longtime agency Ogilvy created the spot in which a sweet 7 year-old girl in bombarded, in about :60, with all the body image related advertising she'll see in a year. Tagline: Talk to your daughter before the beauty industry does."

The spot is engaging, highly impactful, and will doubtless spawn even more consumer dialogue about women and girls' self esteem images. This is great advertising and great irony. What's in the crosshairs of the campaign after all is nothing less than....advertising.

Posted by Rebecca Lieb at September 26, 2007 12:54 PM

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