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September 27, 2007

Yahoo Scoring More Political Cash than Ever

Yahoo says it's already collected more ad dollars from presidential campaigns this early on in the '08 election than altogether in any other election season. That's according to Richard Kosinski, Yahoo VP of Political Advertising, who told this week's "Presidential Campaigning" panel at IAB's MIXX conference, "We've seen more revenue now than we have in any election."

Still, he lamented the fact that, by his estimates, political campaigns are putting just 1 percent of their ad budgets on the Web. Indeed, they're using all the free social media platforms out there -- from Facebook to YouTube to Flickr -- to get messages out online.

"If you look at it from a paid side we have a lot of work to do," he added.

Readers following ClickZ's unique data-driven coverage of the presidential campaigns may note the fact that Nielsen/NetRatings AdRelevance hasn't picked up on any ads for presidential campaigns running on Yahoo. Stay tuned to this site for evidence that the candidates are buying on Yahoo.

Posted by Kate Kaye at September 27, 2007 1:39 PM

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