Back to Main

October 4, 2007

October 4, 2007

Three Little Words (To Avoid in E-mail Subject Lines)

ThreeLittleWordslg.jpgYou already know the big e-mail no-nos: words like Viagra, Cialis, Sex, and Free.

E-mail service provider MailChimp has flagged three new words that wreak open-rate and (possibly) deliverability havoc in e-mail subject lines. You've been warned. Use these at your own risk!

  • Help: Nigerian spam seems to have spurred efforts to flag this word.

  • % off: If it walks like a sales pitch and talks like a sales pitch...

  • Reminder: Needs to send a reminder? It's probably better to avoiding the word and instead use the subject line to indicate the message contains useful information.

    Posted by Rebecca Lieb at 12:20 PM | Permalink | Comments (0) | TrackBack

    See More Posts From:

    Today | This Week | This Month