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October 17, 2007

Superpages Goes Live with Local Video Advertising System

The local online ad market is getting busier, as Superpages.com has brought its Superpages Video advertising product out of beta phase and into national availability. Targeting local small-to-medium-sized businesses, Superpages.com will send a professional video team out to shoot an ad for a business, or repurpose existing video ads, and then make them shareable online.

If this sound familiar, it's because you've heard about such systems before on ClickZ, with companies like TurnHere, and local search companies like Yellow Book and CitySearch getting in on the game.

Superpages.com, which is owned by Idearc Media, launched its Superpages Video advertising product nationally after conducting its beta trials in Seattle, Los Angeles and the San Francisco Bay areas, but clearly one should expect that competition and price differentiation will play a hand in getting local businesses online with video ads, as they realize they have more than a few choices to pick from.

Posted by MatthewNelson at October 17, 2007 4:42 PM

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