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October 29, 2007

New and Returning Clickstream

Hitwise today enhanced its clickstream reporting to include competitive intelligence on new and returning visitors. While you might get this data for your own site from a Web metrics package, access to competing sites, partner sites, or publishers you're looking to advertise on isn't automatically available. The data lets you understand the strategy and effectiveness of competitive marketing programs to see if competitors are more focused on traffic-driving campaigns versus retention; identify where new and returning visitors go after visiting a Web site, which can reduce churn if used effectively; and analyze a competitor's audience in terms of new and repeat traffic.

Posted by Enid Burns at October 29, 2007 2:52 PM

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