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November 15, 2007

AOL's Games.com Plays Catch-up for Advertisers

AOL relaunched Games.com in an effort to provide advertising integration "beyond banner ads." The new opportunities include in-game advertising integrations in online games, pre-roll ads, and in-game interstitials. Is this anything new, or just playing catch-up to casual and Web-based game sites already monetizing effectively through advertising? The site offers more than 400 online and downloadable games, and plans to add 20 new games by the end of 2007.

Posted by Enid Burns at November 15, 2007 12:29 PM

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