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December 31, 2007

NJ Senator Already Running Search Ads

I’m doing some research on search ads targeted to issue-based keywords by political campaigns. Lo and behold, a Google search on “Iraq War” turned up an ad for none other than my octogenarian New Jersey Senator, Frank Lautenberg.

Protecting America
Read About Senator Lautenberg
& His Plan to End the War in Iraq
www.LautenbergForNJ.com

A search for "end iraq war" results in a similar ad:
It's Time to End the War
Read About Senator Lautenberg
& His Plan to End the War in Iraq
www.LautenbergForNJ.com

The ads link to an Iraq-centric page on Lautenberg’s reelection site, which states, “Senator Lautenberg strongly disapproves of President Bush's handling of the Iraq War and, just as strongly, supports our troops.”

It doesn’t come right out and say the soon-to-be 84-year-old will run for another term, but the site's navigation button to “Contribute. Help Frank Stand Strong for New Jersey” is a pretty good indication. And the fact his campaign is running search ads makes it pretty obvious.

Who says old dogs can’t learn new tricks?

Posted by Kate Kaye at December 31, 2007 6:04 PM

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