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January 15, 2008

A Call from Paris: Hot or Not?

Paris Hilton wants your number.

To promote her new film, The Hottie and the Nottie, which opens next month, Paris Hilton wants to call you. Not once, but an undisclosed number of times to remind you to see it.

Visit the film's Web site and you're asked to supply a mobile or landline number, together with your Zip Code. You'd expect a localized message with this information, but when Paris called back seconds after supplying the data, she just wanted to remind me to see the pic. I have a feeling subsequent calls may contain local theatre information closer to the opening date.

Voice marketing provider Vontoo is powering the backend of the vox initiative.

Posted by Rebecca Lieb at January 15, 2008 2:29 PM

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