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January 17, 2008

Target to Blogger: Shoot the Messenger?

Target, on its Web site, says its values include: "Connecting business and community, affordability and great design."

The retailer's definition of community, however, doesn't include bloggers, such as the one who writes about (negative) marketing and media influences on youth.

Amy Jussel, founder of the online forum Shaping Youth, took aim, so to speak, at a Target billboard in New York's Times Square. The image shows a woman with splayed arms and legs, lying on a red and white bullseye.

Jussel, on her blog, said she contacted Target's corporate office for an explanation.

Target's response? "We are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest," Jussel related on her blog.

Shaping Youth may be a non-traditional media outlet, but it has demonstrated the power of one person's words now that the conflict has gotten the attention of Gawker.com and other sites.

Posted by Anna Maria Virzi at January 17, 2008 3:42 PM

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