« Sign of the Times: Avoid Foreclosure | Main | BBC Could Cash in On Ads through Overseas Audience »

January 18, 2008

Bud Goes Mobile with Super Bowl Voting

Budweiser commercials are often picked as favorites from the crop of Super Bowl ads, but this year Anheuser-Busch is inviting its consumers to vote on their favorites while the game is still being played. As part of its annual Bud Bowl campaign, the brewer is signing up consumers to vote on their favorite Budweiser commercial during next month's Super Bowl using their mobile phones.

Users that provide their number will get a preview of one of the commercials, and after the game they'll also be provided with a code to unlock an "exclusive" unaired game spot. With seven Bud ads set to run during the event, it's anybody's guess which one the winner will be.

Posted by MatthewNelson at January 18, 2008 5:04 PM

Digg this! Add to del.icio.us Stumble It!

Comments