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February 7, 2008

American Airlines' CGM Journey

AAdvantage, American Airlines' frequent flyer program, has enrolled consumer-generated media (CGM) in its marketing efforts.

"See other AAdvantage members' travel photos," reads the subject line of an e-mail message sent yesterday from American Airlines' frequent flyer program.

At "Milestones," AAdvantage's frequent flyer members are invited to upload travel photos and contribute travel advice on a message board. Paris is the most recent site to be featured.

Since July, AAdvantage has featured three other destinations: Rome, London, and Hawaii.

In the consumer generated media world of travel, TripAdvisor has long been a prominent site for online hotel reviews. That site, owned by Expedia, boasts it has more than 10 million traveler reviews and opinions of hotels, vacations, and more.

Posted by Anna Maria Virzi at February 7, 2008 11:09 AM

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