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February 14, 2008

Best Buy Targeted by Lawsuit, Blog Wrath

Hell hath no fury like a blog launched against your brand -- particularly when it merits major media coverage.

That's what big box electronics retailer Best Buy is learning. Raelyn Campbell is enraged the store lost her laptop after she'd brought it in for repairs. She's suing Best Buy for $54 million for exposing her to identity theft after months of getting the runaround regarding her computer's whereabouts.

Campbell is venting her rage -- and detailing her version of the story -- in her Best Buy vs. Consumer Protection Blog.

Hello, long tail. No matter which way the lawsuit goes, it's going to live on in search results for a long, long, long time.

Posted by Rebecca Lieb at February 14, 2008 11:10 AM

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