« Ultramercial: We Do Engagement Pricing Too! | Main | Going Off Your Feed »

February 22, 2008

European Regulators Delay Verdict on Search Data Storage

EU regulators have delayed their verdict on the length of time that search engines such as Google and Yahoo can legally retain user data.

At a meeting in Brussels this week, The Article 29 data protection Working Party continued discussions on the matter, but did not deliver the draft opinion it was expected to.

Google has already cut the amount of time it retains search data to 18 months in response to criticism from the Working Party last June. Microsoft followed suit, while Yahoo cut its retention to 13 months. Search engine Ask.com now allows users to erase their data entirely.

Search engines fall under an EU Data Protection Directive if they are collecting users' IP addresses or search history. The directive applies to companies outside of the EU, providing they have an establishment within an EU member state.

Posted by Jack Marshall at February 22, 2008 1:07 PM

Digg this! Add to del.icio.us Stumble It!

Comments

• Send us feedback
|
• FAQ
|
• Technical questions or bug reports?
|
• Newsletter problems?
|
• Site Map
|
• ClickZ RSS feeds

• Incisive Interactive Marketing LLC. 2010 All rights reserved.
|
• Legal Notices, Licensing, Reprints & Permissions
|
• Privacy Policy