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March 21, 2008

Yahoo Mail Says: Don't Act Like Spammers

While reporting on Yahoo Mail's deliverability issues I spoke to a lot of great sources, including Yahoo. Here's a few spammy tidbits I left out. "Whenever we deploy some tighter, stricter filters, spammers are sometimes the first to complain," said Mark Risher, group product manager for Yahoo Mail. "No one considers himself a spammer; they just consider themselves aggressive e-mail marketers."

Risher closed with a word of advice for e-mail marketers. "Do whatever is in their power to make themselves look like good guys by not using tricks that spammers use, which will in the long run hurt them."

Posted by Enid Burns at March 21, 2008 10:50 AM

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