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March 27, 2008

Google Provides YouTube Creators with Viewership Stats

Google today launches YouTube Insight, an analytics tool designed to allow a YouTube account holder to see how often her video is viewed based on geography and how it compares to others in that market.

Google is promoting the new feature as a way to help advertisers. "Insight will help advertisers optimize their marketing efforts, determine how successful they were, and discover previously unknown marketing opportunities," the company wrote in a news release.

On a Google blog, Tracy Chan, product manager, YouTube, wrote that the tool helps account holders to determine things like how long it takes for a video to become popular.

In another development, ClickZ yesterday spotted and reported on how Google is testing video ads in its search results pages from advertisers such as Intel and AT&T.

Posted by Anna Maria Virzi at March 27, 2008 7:50 AM

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