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May 5, 2008

IAB Launches Video Ad Compliance Seal

In conjunction with finalizing its Digital Video In-Stream Ad Format Guidelines, the Interactive Advertising Bureau has unveiled a compliance program à la TRUSTe. The new guidelines were proposed a month ago, and nothing in those original guidelines has changed following a comment period.

According to the IAB press release, "The IAB suggests that compliant member sites post the compliance seal in their online media kit as well as in their print versions. Media buyers will be educated about the benefits of Digital Video Ad Format Guidelines and be encouraged to look for the seal."

Posted by Kate Kaye at May 5, 2008 12:11 PM

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