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May 14, 2008

Euro Agency Mergers: iProspect Enters Germany, MRM Grabs Starsky in Stockholm

There were a couple noteworthy overseas agency acquisitions yesterday. Aegis has acquired Germany-based rmsarcar.com and will merge it with its iProspect search marketing unit. The firm's clients include Scout24, Skyeurope and TUI.com. It'll be rebranded iProspect Germany.

Meanwhile McCann Worldgroup-owned MRM Worldwide swallowed Sweden-based Starsky, merging the smaller firm with its operation in Stockholm. The new entity will be called MRM Starsky Worldwide and have clients including Scandinavian Airlines, Vattenfall, SEB, TeliaSonera and Scania. Starsky founder Anders Nyström becomes deputy managing director of MRM Starsky. Starsky's 18 employees brings the MRM Stockholm staff total to 65.

Posted by Zachary Rodgers at May 14, 2008 9:41 AM

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