« E-mail Design: 23 Percent 'Unintelligible' | Main | No ROI in Listening? »

June 5, 2008

Hillary Still Wants Yer Money

Hillary may be on her way out, but she still wants your money. I had to chuckle when a message arrived in my inbox this morning, signed by Hillary Clinton, affirming her plans to "extend my congratulations to Senator Obama and my support for his candidacy" Saturday.

The message is what you'd expect. The New York Senator "has been privileged and touched" by the dedication of her campaign volunteers. She'll support Barack Obama's candidacy but she'll "never back down." (Cue the Petty tune.)

Oh, and she can't express her gratitude, so "simply, thank you. "

So far, so good.... But then there's the giant glowing red "Contribute" button at the bottom of the e-mail.

Did I miss something? You're not running anymore but you still want my hard-earned, plummeting-in-value greenbacks?

The button links to her standard online contribution page. I'd imagine the campaign realizes the button is in the e-mail. Still, I have to wonder whether someone unwittingly plugged the e-mail copy into the standard template without recognizing there's a great big "give me yer money" link at the bottom.

Posted by Kate Kaye at June 5, 2008 12:28 PM

Digg this! Add to del.icio.us Stumble It!

Comments