« New Obama Ads Ask for Unity | Main | Hulu Adds Comedy Royalty to Catalog »

June 9, 2008

Monster to Shutter Tickle, Social Net and Quiz Aggregator; Layoffs Planned

Monster will lay off an undisclosed number of staffers as it moves to shut down Tickle, the quiz aggregator and social net it acquired in 2004 for about $90 million. By way of explanation it said it wants to focus on core strengths, of which Tickle's focus on social networking was apparently not one. The recruiting giant has also begun to decommission Tickle's subsidiary brands Love Happens, a dating site, and Ringo, a photo and video sharing service.

Monster hinted Tickle's capabilities would live on in some form. "Online tests and quizzes are an engaging format for online self-discovery and will continue to be leveraged across Monster sites," said the company's statement.

Posted by Zachary Rodgers at June 9, 2008 5:05 PM

Digg this! Add to del.icio.us Stumble It!

Trackback Pings

TrackBack URL for this entry:
http://post.blog.searchenginestrategies.com/cgi-bin/mt/mt-tb.cgi/13423

Comments

Post a comment