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July 2, 2008

July 2, 2008

Hulu and YouTube, Together at ClickZ’s Video Ad Forum

Can't decide whether to advertise on Google's YouTube or NBC and Fox's Hulu? Edgy vs. mainstream? Eminem's "Sing For The Moment," or "Nutty Professor II: The Klumps?"

Want to learn about the latest innovations in online and interactive video creative for advertising and marketing?

Probe these questions and more with the nation's leading interactive video experts at the ClickZ Online Video Advertising Forum on July 22 in New York City.

Come to see:

*YouTube's Brian Cusack, Hulu's Kevin McGurn, and others debate best practices for targeting and buying online video media.

*Creative leaders from Deep Focus, Digitas, and Organic review video ad formats.

*What's new in video ad creative from the likes of AKQA, Campfire, EVB San Francisco, and IQ Interactive.

And there's more. Hear from online video ad experts at Carat, Geary Interactive, Starcom USA, Enlighten, Ogilvy, MediaVest/Publicis Media Groupe, Denuo, idfive, Saatchi & Saatchi New York, and others.

Register here.

On the fence? Check out the full agenda here.

Posted by Anna Maria Virzi at 3:51 PM | Permalink | Comments (0) | TrackBack

Charlene Li to Leave Forrester

Forrester just lost some serious mojo in the all-important digital ad space. Charlene Li, among the most recognized analysts covering digital technology and a special advocate for social media marketing, just announced on her blog that she'd soon move on from the firm to spend more time with her family and consider her next move. July 18th will be her last day on the job.

Along with fellow analyst Jeff Bernoff, Li penned the recent book Groundswell (tagline: "winning in a world transformed by social technologies"), which is currently ranked #6 on Amazon's business books list. She's been frequently interviewed and quoted by reporters here at ClickZ, and we wish her the best.

Posted by Zachary Rodgers at 3:10 PM | Permalink | Comments (0) | TrackBack

Quote of the Day: Filling Ballmer's "Internet hole"

"Yahoo executives were unimpressed with Mr. Ballmer's vision. If anything, they regarded the Yahoo pursuit as a crude solution to quell his obsession with Google. They would later refer to Mr. Ballmer's plan as 'filling his Internet hole.'"

-From The Journal's detailed report on the ins and outs of Microsoft's negotiations with Yahoo. Most recently, Microsoft has approached media giants including News Corp and Time Warner to join it in a new offer that would likely result in the breakup of Yahoo. The story suggests those discussions have so far come to naught.

Posted by Zachary Rodgers at 11:06 AM | Permalink | Comments (0) | TrackBack

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