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July 3, 2008

July 3, 2008

Google Ordered to Hand Over YouTube User Info, But Not Ad Records

A federal judge yesterday ordered Google to hand over to Viacom information about YouTube users' viewing habits.

U.S. District Judge Louis L. Stanton's order set off a firestorm among privacy advocates, including the Electronic Frontier Foundation. The group contends the disclosure of the information would violate a federal privacy law and could potentially expose private information about YouTube users.

"The Court's erroneous ruling is a set-back to privacy rights, and will allow Viacom to see what you are watching on YouTube," Kurt Opsahl, EFF senior staff attorney, wrote on the EFF blog.

Viacom filed suit against Google's YouTube in March 2007, claiming the online video sharing Web site had failed to sufficiently stop users from posting and watching copyrighted material. The judge's order came Wednesday in response to that lawsuit, according to published reports.

Google was ordered to release: a user's log-in ID, the video ID, and the IP address that locates computers on the Internet, though doesn't necessarily identify them by owner.

While Viacom also asked for records involving advertising transactions for Google's AdWords and AdSense programs, the judge rejected that request. Viacom reportedly had sought an electronic index that shows how data in a database are organized by listing the database’s fields and tables, though not its underlying data.

Viacom had contended this information would have shown that Google could or should have known that its advertising revenues were associated with the pirated videos.

Google also will not be required to disclose its computer source code for the YouTube.com search function and the Google.com search engine.

Google doesn't disclose how much revenue it generates from advertising or branded video on YouTube. But Forbes estimates it at $200 million this year and $350 million in 2009.

Posted by Anna Maria Virzi at 7:08 PM | Permalink | Comments (0) | TrackBack

Google, Microsoft and Yahoo Collaborate for IAB U.K. Search Help Site

The Interactive Advertising Bureau U.K. has launched its dedicated Search Help Centre, offering advice to marketers on best practices, policy and legal regulation regarding search marketing.

Content for the site is supplied by Google, Microsoft and Yahoo, alongside a panel of agencies and advertisers from the IAB U.K.'s Search Council.

The free resource is intended to provide regularly updated information on issues surrounding trademarks, copyright, invalid clicks, click fraud, user privacy, and intellectual property. It will also include help and advice for advertisers on how to go about hiring a search agency.

Intellectual property will form a key focus for the center. An IAB U.K. release issued today read, "Protecting intellectual property is a growing area of concern because it has become extremely valuable, therefore marketers need to understand what campaign property they own and how to protect it.”

Jack Wallington, chair of the IAB Search Council told me, “For advertisers this is important because they may not be aware of the increasing value of [intellectual property] in search marketing and how to handle and protect it. For agencies it will become a larger issue because they need to decide exactly what they are willing to share with each other and their clients – what is and isn’t competitive information for instance.”

He added that the IAB now recommends making intellectual property a key consideration when starting a relationship with an agency.

The Help Centre resource goes live today.

Posted by Jack Marshall at 12:12 PM | Permalink | Comments (0) | TrackBack

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