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July 8, 2008

July 8, 2008

MerchantCircle Gets Paid

Months ago I had a status-report type chat with MerchantCircle, which is essentially a service for small and local businesses that helps them establish a Web presence, get optimized for search, and connect with other complementary companies. At the time I asked them how many paid customers they had. Thousands of "members" didn't mean much to me if they weren't generating revenue.

Recently, the company announced it's built its paid membership ranks to 5,000, and has around 525,000 members. The firm claims its paying customers have increased ten times over since December 2007.

The company also recently hooked up with Yahoo to promote Yahoo's products to its members, starting at the end of the summer. It's not clear what that will involve exactly.

Whether those paying members will renew or upgrade to a more premium offering, of course, will really determine the company's growth and sustainability. MerchantCircle is also up against countless offers from all sorts of services, including ones from well-known brands with entrenched local sales teams.

Posted by Kate Kaye at 5:45 PM | Permalink | Comments (1) | TrackBack

ClickZ Events: Coming to Your Neighborhood

This summer, ClickZ is pleased to partner with event producer Online Marketing Summit on its regional digital marketing conference series. In the coming weeks, ClickZ and OMS will put on one-day events in 11 cities across the U.S. These intimate experiences are geared toward providing best practices, education and networking for digital marketing pros of all stripes -- all with no vendors, so you won't go home with that nasty over-pitched feeling.

The summer tour begins next week in Milwaukee and ends two months later in San Diego. Stops along the way include Chicago, Boston, Atlanta and Seattle, among other cities. Get full schedules and pricing info at the ClickZ Events site.

Also on the menu this month: ClickZ's Video Advertising Summit in New York. On July 22 we'll host a series of panels on all aspects of video-based marketing, including media buying strategies, measurement, creative and bleeding edge platforms. Our top-notch panelists will include execs from Hulu, YouTube, Denuo and Ogilvy, among many others.

Posted by Zachary Rodgers at 11:05 AM | Permalink | Comments (0) | TrackBack

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