- AOL
- Ad networks
- Advertising
- Affiliate Marketing
- Best Practices
- Blogs
- Branding
- CGM
- Careers
- Classifieds
- Content
- Duly Noted
- Games
- IAC/InterActiveCorp
- IM
- Legal & Policy
- Local
- Marketing
- Measurement
- Media
- Microsoft
- Mobile
- MySpace
- New/Cool
- Noteworthy
- Off-Site
- People
- Privacy
- Rich/Streaming/Video
- Search
- Social Networks
- Syndication/RSS
- Viral/Buzz
- Virtual Worlds
- Web Analytics
- Worst Practices
- Yahoo
- YouTube
- agencies
- cross-media
- publicis
| S | M | T | W | T | F | S |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |||
| 5 | 6 | 7 | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | 30 | 31 |
July 11, 2008
July 11, 2008
Double Fusion Adds Sony PS3 to Network
Now that Sony has its in-game advertising strategy up-and-running, it's wasting no time signing on with ad network partners. In June Sony signed a deal with IGA Worldwide. This week it tapped Double Fusion to support its in-game ad sales both in the U.S. and Europe.
Much remains unknown. No publishers were named in the deal, and it will be months before we start to see ads on the PlayStation 3. Also, Phil Rosenberg, Senior VP of Sony Computer Entertainment America, and the head of the in-game advertising group, was somewhat ambiguous when asked if Sony would partner with Massive or Google for in-game advertising on a Sony console in the future.
Posted by Enid Burns at 2:57 PM | Permalink | Comments (0) | TrackBack
Google Mobile Image Ads: MMA Compliant
When Google launched its mobile image ads in April there was some disagreement over their compliance with the Mobile Marketing Association guidelines, which were issued around the same time. It's nearly three months later, and Google has posted on its mobile blog that it's now compliant with the six sizes outlined within the MMA guidelines for banner ads.
Posted by Enid Burns at 2:25 PM | Permalink | Comments (0) | TrackBack
See More Posts From:
Today | This Week | This Month
