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July 14, 2008
July 14, 2008
After AdTech Transition, AOL to Stay with DoubleClick for Some Clients
AOL has begun implementing AdTech's ad platform across some of its properties, as reported by AdAge today. I confirmed this with a company spokesperson, who told me in an e-mail that AOL's properties will be fully transitioned from DoubleClick's Dart for Publishers to AdTech's platform by early to mid 2009. AOL bought the German ad management firm last year.
"DoubleClick is fully aware of the transition, and we're working with them so that everything runs smoothly," the spokesperson told me.
As for the future of the DoubleClick/AOL relationship, that won't end all together: "We'll continue to use Dart for Advertisers for some clients. However, as the relationship applies to Dart for Publishers, the transition will be complete next year."
Posted by Kate Kaye at 5:38 PM | Permalink | Comments (1) | TrackBack
States Join DOJ in Google/Yahoo Probe
Connecticut and Florida are among "about a dozen states" reviewing the recent Google/Yahoo search ad deal, according to a recent Washington Post story.
They're concerned that the partnership is anti-competitive.
"If their agreement is a substantial one in its impact on services or costs, it could have a huge impact on competition. It could be hugely anti-competitive," Connecticut Attorney General Richard Blumenthal told the paper. Florida's AG Office said the state is working with other AG offices in its review.
The Department of Justice has already begun its investigation of the deal
State governments would have a vested interest if companies based in their states could be affected by Google and Yahoo working together on search advertising.
Microsoft is against Yahoo and Google partnering for a number of reasons: It bolsters their share of the search market and strengthens Yahoo in Microsoft's fight for the firm. Although it's not clear that Microsoft is out there lobbying state governments to poke their noses in the Google/Yahoo deal, it wouldn't be surprising if the company has prodded states to look into it.
Posted by Kate Kaye at 12:24 PM | Permalink | Comments (0) | TrackBack
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